Jon Keyte
Chairman
Jon was born and brought up in Taunton. After graduating from Warwick University with a degree in MORSE (Maths, Operations Research, Statistics and Economics), qualified as an accountant with Price Waterhouse in London. Left in 1994 to take the role of Finance Director in an insurance agency, this was then subject to a successful MBO. In 1999 Jon set up an online new car retailing business, in which he persuaded Virgin to invest the brand and capital to form Virgin cars.